Enlife Mind + Body

The Problem Formerly known as Rising Health Solutions, the clinic was undergoing a transition in its business and brand. When they were first founded, they provided ketamine therapy, which served mostly first responders. As the practice grew, it expanded its services to include psychiatry, weight management, and IV therapy. With this growth, their audience shifted from first responders to patients seeking general wellness services. The Solution Under the new name Enlife Mind + Body, the goal was to create a brand that made patients feel calm, relaxed, and confident they were in good hands. I took inspiration from the clinic's office, which featured large landscape murals, which was my first point of inspiration. From there, I created a color palette taken from nature. The shades of green are from plants, the golden yellow is from the sun, and the beige is associated with sustainability and earth tones. As a result, I developed a brand that is approachable and calming, almost like a spa.