JPGM Branding

The Problem JPGM is known for working with event partnerships, like running influencer campaigns, getting sponsorships for events, and launching events. Now they are slowly growing a team, and are venturing into other marketing services. The founder came to me wanting a unique brand that was true to her and the type of clients she wants to attract. The Solution During my meeting with the founder, they shared that they didn't want to limit the types of clients they could work with. They also wanted the brand to reflect their creative approach to marketing and their personality. When researching her competitors, most relied on blue, neutral, or orange color palettes, paired with simple wordmark logos. To help JPGM stand out, I made purple the primary color, which is often associated with spirituality and luxury, reinforcing a brand that feels both soulful and premium. I also incorporated gradients throughout the identity to give the brand a more modern and innovative feel.